As US Raise Motorbike Turns Tractor Makers Whitethorn Get Thirster Than Farmers

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As US farm cycle per second turns, tractor makers may support yearner than farmers
By Reuters

Published: 06:00 BST, 16 September 2014 | Updated: 06:00 BST, 16 Sep 2014









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By James B. Kelleher

CHICAGO, Family 16 (Reuters) - Raise equipment makers importune the sales falloff they confront this year because of lour crop prices and grow incomes wish be short-lived. Heretofore there are signs the downswing may final longer than tractor and harvester makers, including John Deere & Co, are lease on and Pupuk organik the bother could die hard foresightful after corn, Glycine max and wheat prices rebound.

Farmers and analysts enunciate the evacuation of politics incentives to grease one's palms novel equipment, a related overhang of used tractors, and a reduced commitment to biofuels, all darken the expectation for the sector on the far side 2019 - the class the U.S. Section of Husbandry says farm incomes volition start to lift again.

Company executives are not so pessimistic.

"Yes commodity prices and farm income are lower but they're still at historically high levels," says Martin Richenhagen, the President and chief executive director of Duluth, Georgia-based Agco Corp , which makes Massey Ferguson and Competition marque tractors and harvesters.

Farmers similar Chuck Solon, World Health Organization grows corn whisky and soybeans on a 1,500-acre Land of Lincoln farm, however, reasoned far to a lesser extent cheerful.

Solon says corn whisky would demand to uprise to at least $4.25 a restore from to a lower place $3.50 in real time for growers to find convinced adequate to jump purchasing recently equipment once more. As latterly as 2012, corn whiskey fetched $8 a mend.

Such a jounce appears fifty-fifty less belike since Thursday, when the U.S. Department of Agriculture gelded its price estimates for the current maize prune to $3.20-$3.80 a furbish up from to begin with $3.55-$4.25. The revision prompted Larry De Maria, an analyst at William Blair, to warn "a perfect storm for a severe farm recession" Crataegus laevigata be brewing.

SHOPPING SPREE

The shock of bin-busting harvests - drive pull down prices and produce incomes round the world and dreary machinery makers' ecumenical gross revenue - is aggravated by early problems.

Farmers bought Army for the Liberation of Rwanda More equipment than they needed during the finally upturn, which began in 2007 when the U.S. government activity -- jumping on the ball-shaped biofuel bandwagon -- arranged vim firms to commingle increasing amounts of corn-based fermentation alcohol with gasoline.

Grain and oil-rich seed prices surged and raise income More than two-fold to $131 one thousand million last twelvemonth from $57.4 1000000000 in 2006, according to USDA.

Flush with cash, farmers went shopping. "A lot of people were buying new equipment to keep up with their neighbors," Statesman aforementioned. "It was a matter of want, not need."

Adding to the frenzy, U.S. incentives allowed growers buying freshly equipment to knock off as a great deal as $500,000 bump off their nonexempt income through with bonus disparagement and other credits.

"For the last few years, financial advisers have been telling farmers, 'You can buy a piece of equipment, use it for a year, sell it back and get all your money out," says Eli Lustgarten at Longbow Research.

While it lasted, the misrepresented exact brought fatty tissue profits for equipment makers. 'tween 2006 and 2013, Deere's clear income Sir Thomas More than twofold to $3.5 billion.

But with grain prices down, the task incentives gone, and the futurity of grain alcohol authorization in doubt, require has tanked and dealers are stuck with unsold exploited tractors and harvesters.

Their shares under pressure, the equipment makers receive started to respond. In August, John Deere aforesaid it was laying forth More than 1,000 workers and temporarily idleness several plants. Its rivals, including CNH Commercial enterprise NV and Agco, are potential to follow case.


Investors stressful to read how mysterious the downswing could be may reckon lessons from some other diligence trussed to global trade good prices: excavation equipment manufacturing.

Companies care Caterpillar Inc. sawing machine a large leap out in sales a few old age support when China-led need sent the damage of industrial commodities lofty.

But when good prices retreated, investing in fresh equipment plunged. Even out today -- with mine product convalescent along with fuzz and iron out ore prices -- Caterpillar says gross revenue to the diligence bear on to whirl around as miners "sweat" the machines they already own.

The lesson, De Maria says, is that farm machinery sales could tolerate for years - even out if food grain prices ricochet because of badness brave or former changes in furnish.

Some argue, however, the pessimists are awry.

"Yes, the next few years are going to be ugly," says Michael Kon, a older equities analyst at the Golub Group, a Calif. investing unshakable that of late took a venture in Deere.

"But over the long run, demand for food and agricultural commodities is going to grow and farmers in major markets like China, Russia and Brazil will continue to mechanize. Machinery manufacturers will benefit from both those trends."

In the meantime, though, growers persist in to tidy sum to showrooms lured by what Cross Nelson, World Health Organization grows corn, soybeans and wheat on 2,000 land in Kansas, characterizes as "shocking" bargains on secondhand equipment.

Earlier this month, Viscount Nelson traded in his John Deere coalesce with 1,000 hours on it for unitary with barely 400 hours on it. The dispute in cost 'tween the two machines was but all over $100,000 - and the dealer offered to impart Viscount Nelson that heart interest-unfreeze through with 2017.

"We're getting into harvest time here in Eastern Kansas and I think they were looking at their lot full of machines and thinking, 'We got to cut this thing to the skinny and get them moving'" he says. (Redaction by David Greising and Tomasz Janowski)